In collaboration with Dylan Matthew, the rising star behind popular music such as ‘Love is Gone’ with over 200 million views, we embarked on a creative task to redesign his logo and create tour merch. Channeling his love for vintage aesthetics and an organic, hand-drawn vibe, we designed a minimalist black and white handwritten script logo that perfectly encapsulates his unique style. Our creative partnership extended to crafting captivating tour merchandise, where raw organic shapes meet elegance and retro heritage. The result? A visual identity that echoes Dylan's music—authentic, timeless, and effortlessly captivating, forging a genuine connection between his art and the audience