Fly Colors is a modern and inclusive disc golf brand that aimed to redefine the sport's image. Through comprehensive branding and identity work, we created a vibrant and edgy brand identity, focusing on sleek apparel designs with witty and clever graphics. Our goal was to make disc golf cool and accessible to a wider audience, moving away from traditional stereotypes. Fly Colors successfully established a dynamic and youth-centric brand that challenges conventions and fosters inclusivity within the disc golf community.